When the internet began, oh so many years ago, the big move was for the innovative entrepreneurs to create web sites that consolidated “inventory” as it were under one roof and try and sell for travel segments like hotels and airlines. The trend is still here, but it appears that for many suppliers they are saving the best deals for their own web sites.

As professionals in the travel market have become more comfortable utilizing the internet for business and going as far as hiring in-house employees to manage day to day operations of internet functions. The result, the desire by carriers to drive more people to their own websites in an effort to forge and build brand loyalty. The tool of choice in this war is the use of promotion and/or discount codes

Say you’re looking to take a Williamsburg Vacation or find a Las Vegas Vacation Package, that ReserveVacations.com offers. In this instance these packages do not provide transportation to the destination. So utilizing the so called promo codes makes the discounts on these vacations all the better. Go to, say JetBlues web site and you’ll find 10% off regular rate specials and discounts all by using the promo code method.

In an effort to make the vacation packages appear to be more enticing Reserve Vacations has figured out that this is a great way to make the already discounts on vacation packages they have better.